Ranked #11 of 14 for best brand design agency
Landor review
Landor is a brand consultancy owned by WPP1, with 30 offices listed on its contact page2.
This guide is free, and no agency pays to be listed, ranked or linked. How the site is funded.
Verdict
Pick Landor if you run a global enterprise and need positioning, naming, identity and rollout across many markets from one network of 30 offices342.
Best for Global enterprise rebrands
Skip it if you run a startup or a small business, want a published price or minimum budget, or want to read an agency's case studies on its own site before you write to it; on 2026-11-09 landor.com showed a holding page with no work5.
| Founded | 1941, by Walter Landor in San Francisco6 |
|---|---|
| Ownership | Part of WPP1 |
| Leadership | Jane Geraghty, Global CEO of WPP Brand & Design and Landor7 |
| Offices | 30 on its contact page: 12 in EMEA, 8 in the Americas, 10 in Asia-Pacific; no headquarters named2 |
| Group companies | amp (sonic branding), BDG (workplace and architecture), Deeplocal (creative technology), ManvsMachine (3D motion)7 |
| Clients named by WPP | Apple, Bang & Olufsen, BP, Kellogg's, Lego, Microsoft, Nike, Procter & Gamble, Singtel1 |
| Published case studies | None on landor.com on 2026-11-09; the home page reads "New wave of work. Coming soon"5 |
| Published prices or minimum budget | Not published2 |
How Landor scores
| Body of work 30% | 8.5 | WPP names Apple, Bang & Olufsen, BP, Kellogg's, Lego, Microsoft, Nike, Procter & Gamble and Singtel as Landor clients1. Award archives credit Landor with recent identities for A&O Shearman8, Volkswagen9, Syensqo10 and Pearson11, and its work goes back to Sapporo's first canned beer in 19597. The score stops below the top because none of this work was on landor.com on 2026-11-095. | |
|---|---|---|---|
| Recognition 20% | 8.0 | Landor UK and Landor Paris won five Golds at the 2026 Transform Awards Europe, and Rachel Williams of Landor was named Brand Strategist of the Year10. At the 2026 Transform Awards North America, Landor won Gold for Kotex packaging and Thijs de Jong was named Creative Director of the Year12. Red Dot 2026 lists Landor for A&O Shearman and Palais Jamaï813, and the 2026 Pentawards winners include a Gold and a Bronze for Landor14. Most of the verified record comes from the Transform Awards, run by a magazine for rebranding and brand development10. | |
| Strategy depth 15% | 9.0 | Strategy Directors advise the C-suite on positioning, brand architecture and portfolio strategy for global enterprises, including M&A integrations3. Client teams work with Strategy, Design, Naming, Research and Brand Engagement functions4, and designers work with verbal identity teams15. Landor lists governance and measurement among its capabilities4, and its naming work won Silver at Transform North America in 2025 and 20261112. It publishes no research or measurement tool of its own, the step that separates a 9.5 from a 9 on this site. | |
| Access and fit 15% | 4.5 | Landor publishes no budget, minimum, company stage or intake form; the contact page lists 30 offices, each with an email address2. Its strategy roles serve global enterprises3, and the clients WPP names are multinationals such as Apple, Microsoft and Nike1. Landor publishes no offer for startups or small companies2. | |
| Range of delivery 10% | 9.0 | Landor's London studio hires motion designers for brand films, social content and campaigns16 and experience designers for retail environments, branded spaces, pop-ups and exhibitions17, and corporate-branding designers in its Mumbai studio build brand guidelines and toolkits15. The Landor Group adds amp for sonic branding, BDG for workplace and architecture, Deeplocal for creative technology and ManvsMachine for 3D motion7. Its packaging work won a Pentawards Gold in 202614. | |
| Transparency 10% | 2.0 | On 2026-11-09 the landor.com home page showed "New wave of work. Coming soon" and no case studies, and the site carried a noindex tag5. Its sitemap lists two pages, the home page and the contact page18, so the site publishes office addresses and emails2 and no case studies, process, team or prices. Recent work is visible through award archives and Landor's LinkedIn posts7. |
Strengths and weak spots
Strengths
- Strategy, naming, research and verbal identity sit beside design415, and Landor's naming work won at Transform North America in 2025 and 20261112
- Sonic branding (amp), workplace architecture (BDG), creative technology (Deeplocal) and 3D motion (ManvsMachine) sit in the same group7
- 30 offices across EMEA, the Americas and Asia-Pacific for rollouts in many markets2
- Five Golds at the 2026 Transform Awards Europe10, a Red Dot 2026 for A&O Shearman8 and a 2026 Pentawards Gold14
- WPP names Apple, Microsoft, Nike, Lego, BP and Procter & Gamble among Landor's clients1
Weak spots
- No published prices, minimum budget or intake form; the contact page lists only office addresses, emails and some phone numbers2
- On 2026-11-09 landor.com showed a holding page with no case studies5, and www.landor.com returned a 404 error19
- Group-owned by WPP1, so a buyer who wants an independent studio has to look elsewhere
- Built for large organizations: its strategy roles advise the C-suite of global enterprises3, and no startup offer is published2
Alternatives to Landor
- Interbrand Valuation-led enterprise rebrands, 7.8/10
- Lippincott Enterprise rebrands and naming, 8.0/10
- Jones Knowles Ritchie Global consumer brand rebrands, 8.1/10
Head to head
Landor: common questions
Who owns Landor?
Landor is part of WPP1. Jane Geraghty is Global CEO of WPP Brand & Design and Landor20, and the Landor Group also includes amp, BDG, Deeplocal and ManvsMachine7.
How much does Landor charge?
Landor publishes no prices, day rates or minimum budget. Its contact page lists 30 offices with an email address for each, such as [email protected]2. WPP names multinationals such as Apple, Microsoft and Nike as Landor clients1.
Sources
- WPP. Landor | WPP. Checked 9 Nov 2026.
- Landor. Contact Us - LANDOR. Checked 9 Nov 2026.
- Landor (Greenhouse job board). Job Application for Strategy Director at Landor. Checked 9 Nov 2026.
- Landor (Greenhouse job board). Job Application for Business Director at Landor. Checked 9 Nov 2026.
- Landor. Landor. Checked 9 Nov 2026.
- Landor (emea.landorandfitch.com microsite). Landor - Travel and Destination | Landor. Checked 9 Nov 2026.
- Landor (official LinkedIn page). Landor | LinkedIn. Checked 9 Nov 2026.
- Red Dot. Red Dot Design Award: A&O Shearman. Checked 9 Nov 2026.
- Transform magazine. Transform magazine: 2025 Transform Awards Europe - Past winners. Checked 9 Nov 2026.
- Transform magazine. Transform magazine: 2026 Transform Awards Europe - Past winners. Checked 9 Nov 2026.
- Transform magazine. Transform magazine: 2025 Transform Awards NA - Past winners. Checked 9 Nov 2026.
- Transform magazine. Transform magazine: 2026 Transform Awards NA - Past winners. Checked 9 Nov 2026.
- Red Dot. Red Dot Design Award: At the Heart of Palais Jamaï. Checked 9 Nov 2026.
- Pentawards. Pentawards The:Portal - The Winners (filter: year 2026, company Landor). Checked 9 Nov 2026.
- Landor (Greenhouse job board). Job Application for Senior Designer - Corporate Branding at Landor. Checked 9 Nov 2026.
- Landor (Greenhouse job board). Job Application for Midweight Motion Designer at Landor. Checked 9 Nov 2026.
- Landor (Greenhouse job board). Job Application for MW Designer (Experience and Spatial) at Landor. Checked 9 Nov 2026.
- Landor. Landor page sitemap. Checked 9 Nov 2026.
- Landor. Site Not Configured | 404 Not Found. Checked 9 Nov 2026.
- WPP Brand & Design (published by Design Bridge and Partners). WPP Brand & Design unveils new leadership model under Jane Geraghty to help brands grow in an agentic era. Checked 9 Nov 2026.