# Best Brand Design Agency > Scored ranking of brand design and branding agencies (COLLINS, Pentagram, Jones Knowles Ritchie, Lippincott and others), scored on a published rubric of body of work, recognition, strategy, fit and delivery, with cited sources. The best brand design agency in 2026 is COLLINS: Ad Age named it Design & Branding Agency of the Year in 2024 and 2025 and Business Transformation Agency of the Year in 2026 . It ranks #1 at 8.2 on the strength of its strategy work, with programs that run from Brand Creation to Reposition and Architecture Restructure . Pentagram, at 8.2, is the pick when the identity itself is the job: D&AD's 2026 design agency ranking puts its New York office 2nd, the highest placing of any agency on this list . For consumer brands, Jones Knowles Ritchie placed 5th in the same table , and Focus Lab is the one agency here that publishes its prices . Last updated: 2026-11-09. Publisher: Best Brand Design Agency. Scores use a published rubric (Body of work 30%, Recognition 20%, Strategy depth 15%, Access and fit 15%, Range of delivery 10%, Transparency 10%). Facts and prices cite their sources on each page. ## Ranking - [COLLINS](https://bestbranddesignagency.com/collins/): #1, 8.2/10. Best for Strategy-led enterprise rebrands. A transformation consultancy in New York and San Francisco that Ad Age named Design & Branding Agency of the Year in 2024 and 2025 . - [Pentagram](https://bestbranddesignagency.com/pentagram/): #2, 8.2/10. Best for Partner-led landmark identities. An independently owned design studio founded in 1972, whose 23 partners are all practicing designers . - [Jones Knowles Ritchie](https://bestbranddesignagency.com/jkr/): #3, 8.1/10. Best for Global consumer brand rebrands. A London and New York branding agency founded in 1990, with about 300 staff and identity work for Coca-Cola, Walmart and Burger King . - [Lippincott](https://bestbranddesignagency.com/lippincott/): #4, 8.0/10. Best for Enterprise rebrands and naming. A New York brand consultancy, founded in 1943 and owned by Oliver Wyman, that names and designs brands for large companies such as Delta, Walmart and Kenvue. - [Wolff Olins](https://bestbranddesignagency.com/wolff-olins/): #5, 7.8/10. Best for Rebrands at business turning points. A brand consultancy founded in London in 1965 and owned by Omnicom, behind the London 2012 Olympic symbol, the renaming of The Met and Uber's brand since 2017 . - [Interbrand](https://bestbranddesignagency.com/interbrand/): #6, 7.8/10. Best for Valuation-led enterprise rebrands. A brand consultancy founded in 1974 and owned by Omnicom, known for its annual Best Global Brands ranking and for identities such as LEGO, Jio and Ford Racing. - [Koto](https://bestbranddesignagency.com/koto/): #7, 7.6/10. Best for Tech and platform rebrands. A London-headquartered brand and digital studio, founded in 2015, that modernized Amazon's brand across more than 50 sub-brands . - [Red Antler](https://bestbranddesignagency.com/red-antler/): #8, 7.5/10. Best for Startup launch brands. A New York branding and advertising agency, founded in 2007, that built the launch brands for Casper and Allbirds . - [Siegel+Gale](https://bestbranddesignagency.com/siegel-gale/): #9, 7.4/10. Best for Complex enterprise rebrands. A global brand consultancy founded in New York in 1969 and owned by Omnicom, built around strategy, naming and identity for large, complex organizations . - [Mucho](https://bestbranddesignagency.com/mucho/): #10, 7.4/10. Best for Type-led identity systems. A partner-run brand design studio founded in 2002, with offices in Barcelona and, since 2013, San Francisco . - [Landor](https://bestbranddesignagency.com/landor/): #11, 7.3/10. Best for Global enterprise rebrands. Landor is a brand consultancy owned by WPP, with 30 offices listed on its contact page. - [Chermayeff & Geismar & Haviv](https://bestbranddesignagency.com/chermayeff-geismar-haviv/): #12, 6.6/10. Best for Enduring logos and trademarks. An independent New York design firm, practicing since 1957, that specializes in trademarks and identity programs . - [Focus Lab](https://bestbranddesignagency.com/focus-lab/): #13, 6.3/10. Best for B2B tech rebrands. A remote B2B brand agency, founded in 2010, that publishes its prices: branding projects start at $15,000 a month . - [Clay](https://bestbranddesignagency.com/clay/): #14, 6.3/10. Best for Brand and UX for tech. A San Francisco branding and UX design agency for brand identities, digital products and websites; its Work page counts 39 projects, 11 under Branding . ## Best picks by situation - [Best brand design agency for startups and DTC brands](https://bestbranddesignagency.com/best/startups-and-dtc/): top pick Red Antler. - [Best brand design agency for an enterprise rebrand](https://bestbranddesignagency.com/best/enterprise-rebrands/): top pick Lippincott. - [Best brand design agency for B2B SaaS](https://bestbranddesignagency.com/best/b2b-saas/): top pick Focus Lab. - [Best brand design agency for packaging and consumer goods](https://bestbranddesignagency.com/best/packaging-and-cpg/): top pick Jones Knowles Ritchie. - [Best agency for logo and identity design](https://bestbranddesignagency.com/best/logo-and-identity-craft/): top pick Chermayeff & Geismar & Haviv. - [Best brand design agency on a budget](https://bestbranddesignagency.com/best/on-a-budget/): top pick Focus Lab. ## Comparisons - [Pentagram vs COLLINS](https://bestbranddesignagency.com/compare/pentagram-vs-collins/): Pentagram for the identity, COLLINS for the repositioning. - [Landor vs Interbrand](https://bestbranddesignagency.com/compare/landor-vs-interbrand/): Interbrand for valuation-led work, Landor for a 30-office network. - [Wolff Olins vs COLLINS](https://bestbranddesignagency.com/compare/wolff-olins-vs-collins/): COLLINS on score; Wolff Olins for culture and launch programs. - [Clay vs Focus Lab](https://bestbranddesignagency.com/compare/clay-vs-focus-lab/): Focus Lab for a priced B2B rebrand, Clay for brand plus product. - [Red Antler vs Koto](https://bestbranddesignagency.com/compare/red-antler-vs-koto/): Red Antler to launch, Koto to scale. ## About - [Methodology](https://bestbranddesignagency.com/methodology/): how scores are calculated and checked. - [About and disclosure](https://bestbranddesignagency.com/about/): who publishes this site and how it makes money. ## Optional - [Changelog](https://bestbranddesignagency.com/changelog/): dated record of every ranking change. - [Full text](https://bestbranddesignagency.com/llms-full.txt): the ranking and every review as plain text.