Best Brand Design Agency

Ranked #6 of 14 for best brand design agency

Interbrand review

A brand consultancy founded in 1974 and owned by Omnicom, known for its annual Best Global Brands ranking and for identities such as LEGO, Jio and Ford Racing.

Updated By the Best Brand Design Agency deskHow we scoreDisclosure

This guide is free, and no agency pays to be listed, ranked or linked. How the site is funded.

Verdict

7.8/10

Pick Interbrand if you run a large company and want brand strategy, naming and identity backed by a financial valuation of the brand, from the consultancy behind the Best Global Brands ranking.

Best for Valuation-led enterprise rebrands

Skip it if you want a fixed price or a small, design-only identity project; Interbrand publishes no prices, its contact form has no budget field, and its homepage says it works for the world's most ambitious organizations 1 2.

Visit Interbrand (opens the Interbrand website)

Interbrand at a glance
Founded19742
Reach75 countries and 14 hubs by its own count; the contact page lists 10 offices: New York, Cologne, London, Madrid, Milan, São Paulo, Seoul, Shanghai, Tokyo and Mumbai3
OwnershipPart of Omnicom, in the Omnicom Branding unit with Siegel+Gale, Sterling Brands and Wolff Olins4
Global CEOGonzalo Brujó5
Brand valuationSays it pioneered brand valuation in 1988 and was the first company with a methodology certified to ISO 10668; publishes the annual Best Global Brands top 1006
Published prices or minimum budgetNot published; the Message Us form asks for name, company, job title, country, email, comments and an optional phone number, with no budget field1
Published case studies17 full case-study pages (counted November 9, 2026)7
Latest top awardGrand Prix, Transform Awards North America 2026, for Ford Racing, plus five Golds and one Silver8

How Interbrand scores

Score breakdown for Interbrand
Body of work 30%8.5Interbrand publishes 17 full case studies 7. They include the LEGO design system, made with Our LEGO Agency, that consolidated 23 guidelines and more than 110 principles into five design principles 9, the Jio brand for Reliance's entry into Indian telecoms 10, the single LATAM brand that replaced the LAN and TAM airline brands 11, GE HealthCare's identity as an independent company 12, the Sydney Opera House identity built on Utzon's architectural principles 13 and the 2017 Juventus identity 14. The Work page also credits it with the Wii name and 13 years of Nike flagship stores 15. Several headline projects are old: the Sephora store format is over twenty years old, and the Sydney Opera House work started in 2014 16 13.
Recognition 20%8.0Ford Racing won the Grand Prix at Transform Awards North America 2026, with five Golds and one Silver 8. At Transform's first Diamond Awards in 2025, LEGO and Interbrand won Diamond in three categories, LEGO BRICK PRO and Interbrand won a fourth for typography, and Moody's and Interbrand won two more 17. Red Dot lists 69 distinctions for Interbrand and named it Agency of the Year 2020 18; its 2024 Red Dot Grand Prix went to a poster series promoting Interbrand's own Best Spanish Brands report 19. Most recent wins come from Transform, an awards program for rebranding 8, and the Cannes Lions on its case studies date from 2016 13.
Strategy depth 15%9.5Strategy and measurement lead the offer. The service menu groups 14 services under Create, Accelerate and Measure, and the Measure group covers brand valuation, brand performance and business impact modelling 20. Interbrand says it pioneered brand valuation in 1988 and was the first company with an ISO 10668 certified methodology 6. Its market sizing model backed the decision to drop the LAN and TAM brands for one LATAM brand 21, and naming is a listed service with credits for the Wii, the Ford Racing name and the Ronald McDonald House name change 22 23 24.
Access and fit 15%5.5The homepage says Interbrand works for the world's most ambitious organizations 2, and most published clients are large companies such as Samsung, Ford and Banamex, a bank with more than 20 million customers 25 23 26. It also lists a nonprofit, Ronald McDonald House, the Korea Tourism Organization and Rafa Nadal's personal brand 24 27 15. No budget, minimum or timeline is published, and the Message Us form asks for company and job title with no budget field 1. The contact page lists email addresses for 10 offices and phone numbers for eight of them 3.
Range of delivery 10%8.0The identity service covers logo and visual systems, tone of voice, messaging, motion and sonic branding 28. Case studies show sound branding for Boehringer Ingelheim and SE Saudi Energy 29 30, store concepts for Sephora and Matsukiyo's Hong Kong flagship 16 31, mascots with 2D and 3D content for the Korea Tourism Organization 27 and brand communication guidelines for Kia 15. Partner studios are credited on many projects: Sixième Son on SE Saudi Energy, Frog Design and Cord Worldwide on stc, and NAKED, Inc. on the Matsukiyo store 30 32 31.
Transparency 10%5.5The site publishes 17 full case studies 7, and eight of them credit partner studios and five list awards by year 11 10 31 13. It publishes a detailed Best Global Brands methodology, including the six tests a brand must pass 6, and states that it is part of Omnicom 5. No team or leadership page appears in the site's page sitemap; the global CEO is named in press releases 33 5. It publishes no prices, budgets, timelines or project steps, and its footer claims 14 hubs while naming 12 cities 2.

Strengths and weak spots

Strengths

  • Brand strategy comes with financial measurement: Interbrand says it pioneered brand valuation in 1988 and had the first ISO 10668 certified methodology, and it sells valuation, brand performance tracking and business impact modelling 6 20.
  • A strong record on mergers and spin-offs: the single LATAM brand for LAN and TAM, GE HealthCare's identity as an independent company, and Banamex after its separation from Citi 11 12 26.
  • Recent work wins top prizes: the Grand Prix at Transform Awards North America 2026 for Ford Racing 8 and four Diamonds for LEGO work at Transform's 2025 Diamond Awards 17.
  • Naming is in house, with credits from the Wii to the Ford Racing name and the Ronald McDonald House name change 22 23 24.
  • Wide reach: it says it operates in 75 countries, and the contact page lists offices from New York and London to Seoul, Tokyo and Mumbai 3.

Weak spots

  • No published prices, minimum budget or timelines, and the contact form has no budget field, so cost stays unknown until a proposal 1.
  • Built for large organizations: the homepage addresses the world's most ambitious organizations, and the published clients are mostly global companies such as Samsung, LEGO and Ford 2 25 9 23.
  • Group-owned: Interbrand is part of Omnicom (NYSE: OMC), which runs it in one unit with Wolff Olins, Siegel+Gale and Sterling Brands 5 4.
  • Its Best Global Brands ranking includes its own clients: Samsung, which Interbrand says it guided through annual brand valuations, is #5 in 2026, and the methodology allows Role of Brand scores to be benchmarked against client projects 25 34 6.
  • Parts of delivery go to partner studios: Sixième Son on SE Saudi Energy, Frog Design and Cord Worldwide on stc, and NAKED, Inc. on the Matsukiyo store 30 32 31.

Alternatives to Interbrand

Head to head

Interbrand: common questions

How much does Interbrand charge?

Interbrand publishes no prices or minimum budget. Its Message Us form asks for your name, company, job title, country, email, comments and an optional phone number, with no budget field 1, and the contact page lists email addresses for 10 offices 3.

Who owns Interbrand?

Interbrand is part of Omnicom (NYSE: OMC) 5. Omnicom's leadership announcement of December 1, 2025, made after it completed its acquisition of Interpublic, places Interbrand in Omnicom Branding with Siegel+Gale, Sterling Brands and Wolff Olins, under CEO Mark O'Brien 4. Gonzalo Brujó is Interbrand's Global CEO 5.

How does Interbrand calculate brand value for Best Global Brands?

Each valuation combines three analyses: the financial performance of the branded business, the role the brand plays in purchase decisions, and the brand's competitive strength 6. A brand qualifies only if it passes six tests, including a Brand Strength Score of 50 or above 6. Interbrand says inclusion implies no endorsement 35, and the 2026 table includes clients such as Samsung at #5 34 25.

Sources

  1. Interbrand (form hosted by HubSpot). Message Us form definition, loaded by interbrand.com/contact/ (HubSpot portal 373439). Checked 9 Nov 2026.
  2. Interbrand. Interbrand | Leading Global Brand Consultancy | Strategy & Design. Checked 9 Nov 2026.
  3. Interbrand. Contact Interbrand | Talk to Our Brand Consultancy Team. Checked 9 Nov 2026.
  4. Omnicom. Omnicom Announces Strategy and Executive Leadership Following Acquisition of Interpublic. Checked 9 Nov 2026.
  5. Interbrand. Interbrand Appoints Estelle Wackermann as Managing Partner. Checked 9 Nov 2026.
  6. Interbrand. Best Global Brands Methodology & Criteria | Interbrand. Checked 9 Nov 2026.
  7. Interbrand. Case study sitemap. Checked 9 Nov 2026.
  8. Transform magazine. Transform Awards proud to announce North America 2026 winners. Checked 9 Nov 2026.
  9. Interbrand. LEGO | Work | Interbrand. Checked 9 Nov 2026.
  10. Interbrand. Jio | Work | Interbrand. Checked 9 Nov 2026.
  11. Interbrand. LATAM Airlines | Work | Interbrand. Checked 9 Nov 2026.
  12. Interbrand. GE HealthCare | Work | Interbrand. Checked 9 Nov 2026.
  13. Interbrand. Sydney Opera House | Work | Interbrand. Checked 9 Nov 2026.
  14. Interbrand. Juventus | Work | Interbrand. Checked 9 Nov 2026.
  15. Interbrand. Our Work | Global Brand Consulting Projects | Interbrand. Checked 9 Nov 2026.
  16. Interbrand. Sephora | Work | Interbrand. Checked 9 Nov 2026.
  17. Transform magazine. Transform proud to announce winners at inaugural Diamond Awards. Checked 9 Nov 2026.
  18. Red Dot. Interbrand (Red Dot winners profile). Checked 9 Nov 2026.
  19. Red Dot. Award ceremony of the Red Dot Award: Brands & Communication Design 2024. Checked 9 Nov 2026.
  20. Interbrand. Who We Are | 50 Years of Brand Consulting | Interbrand. Checked 9 Nov 2026.
  21. Interbrand. Business Impact Analysis & Market Simulation | Interbrand. Checked 9 Nov 2026.
  22. Interbrand. Brand Naming Services & Frameworks | Interbrand. Checked 9 Nov 2026.
  23. Interbrand. Ford Racing | Work | Interbrand. Checked 9 Nov 2026.
  24. Interbrand. Ronald McDonald House - Interbrand. Checked 9 Nov 2026.
  25. Interbrand. Brand Valuation Services & Methodology | Interbrand. Checked 9 Nov 2026.
  26. Interbrand. Banamex | Work | Interbrand. Checked 9 Nov 2026.
  27. Interbrand. Korea Tourism Organization | Work | Interbrand. Checked 9 Nov 2026.
  28. Interbrand. Brand Identity Development & Visual Identity | Interbrand. Checked 9 Nov 2026.
  29. Interbrand. Boehringer Ingelheim | Work | Interbrand. Checked 9 Nov 2026.
  30. Interbrand. SE Saudi Energy | Work | Interbrand. Checked 9 Nov 2026.
  31. Interbrand. TOKYO CHAOS (Matsukiyo) | Work | Interbrand. Checked 9 Nov 2026.
  32. Interbrand. stc | Work | Interbrand. Checked 9 Nov 2026.
  33. Interbrand. Page sitemap. Checked 9 Nov 2026.
  34. Interbrand. Best Global Brands | The World's Top 100 Brands | Interbrand. Checked 9 Nov 2026.
  35. Interbrand. Best Global Brands 2025 Report | Top 100 Brands | Interbrand. Checked 9 Nov 2026.