Best brand design agency for an enterprise rebrand

Picked for naming, strategy and rollout at scale, with each agency's owner and track record sourced.

This guide is free, and no agency pays to be listed, ranked or linked. How the site is funded.

Short answer

The best brand design agency for an enterprise rebrand is Lippincott: it reports corporate branding work on four of the five largest mergers of all time, and for the Kenvue name it generated over 12,000 names and screened them in 89 languages 18 1. COLLINS, #1 in the overall ranking, fits companies repositioning for growth: Ad Age named it Business Transformation Agency of the Year in 2023 and 2026 19 20.

Best for mergers, spin-offs and renames
Lippincott
Best for repositioning a company
COLLINS
Best at a turning point
Wolff Olins

The picks

Side by side

Best brand design agency for an enterprise rebrand
AgencyOwnerPublished minimumNotable work
LippincottGroup-owned: part of Oliver Wyman, a Marsh business21$5,000+ minimum (Clutch profile)2Delta, Walmart, Southwest Airlines, Starbucks (logo refresh), Bombardier, Kenvue (name)22
COLLINSIndependent (D&AD 2023 Independent Agency table)23Not published7Spotify, Twitch, Mailchimp, Dropbox, Arcane6
Wolff OlinsGroup-owned: part of Omnicom Group 2425Not published10London 2012 26, The Met 27, Uber 9, TikTok 28, Instacart 29, Lloyds 3031
InterbrandGroup-owned: part of Omnicom, in its Omnicom Branding unit32Not published12LEGO, Jio, LATAM Airlines, GE HealthCare, Sydney Opera House, Juventus, Ford Racing, Wii (name)33
Siegel+GaleGroup-owned: Omnicom (in Omnicom Branding, per Omnicom's December 2025 announcement)34$5,000+ minimum (Clutch profile)16U.S. Army, HPE, CVS Health, Solventum and the Y on its work page; the NBA logo (1969) 35; the Novartis name and identity (1996) 36; the Wells Fargo stagecoach refresh 3738

Questions people ask

Which branding agencies handle mergers and spin-offs?

Lippincott reports corporate branding on four of the five largest mergers of all time 18. Siegel+Gale has a dedicated M&A and spin-off practice and named Solventum for 3M's health care spin-off 39 14. Landor UK and A&O Shearman won Gold for Best Corporate Rebrand Following a Merger or Acquisition at Transform Awards Europe 2026 40.

Are the big branding consultancies owned by advertising groups?

Landor belongs to WPP, and Interbrand, Wolff Olins and Siegel+Gale to Omnicom 41 24. Lippincott belongs to Oliver Wyman, a Marsh business 21. COLLINS is the exception here: D&AD lists it in its Independent Agency table 23.

Sources

  1. Lippincott. Kenvue case study. Checked 9 Nov 2026.
  2. Clutch. Lippincott Reviews (2), Pricing, Services & Verified Ratings. Checked 9 Nov 2026.
  3. Lippincott. Work with us. Checked 9 Nov 2026.
  4. Lippincott. Get in Touch | Lippincott, a leading brand, marketing and experience consultancy. Checked 9 Nov 2026.
  5. COLLINS. Programs | COLLINS. Checked 9 Nov 2026.
  6. COLLINS. Case Studies | COLLINS. Checked 9 Nov 2026.
  7. COLLINS. COLLINS. Checked 9 Nov 2026.
  8. Wolff Olins. The Wolff Olins way: creating transformative brands that move the world forward. Checked 9 Nov 2026.
  9. Wolff Olins. Uber: from app to mobility company (case study). Checked 9 Nov 2026.
  10. Wolff Olins. Contact (offices and new business). Checked 9 Nov 2026.
  11. Interbrand. Best Global Brands Methodology & Criteria | Interbrand. Checked 9 Nov 2026.
  12. Interbrand (form hosted by HubSpot). Message Us form definition, loaded by interbrand.com/contact/ (HubSpot portal 373439). Checked 9 Nov 2026.
  13. Interbrand. Contact Interbrand | Talk to Our Brand Consultancy Team. Checked 9 Nov 2026.
  14. Siegel+Gale. Solventum Case Study | Siegel+Gale. Checked 9 Nov 2026.
  15. Siegel+Gale. US Army Brand Identity and Purpose for a New Generation | Case Study. Checked 9 Nov 2026.
  16. Clutch. Siegel+Gale - Services & Company Info. Checked 9 Nov 2026.
  17. Siegel+Gale. Contact Us - Siegel+Gale. Checked 9 Nov 2026.
  18. Lippincott. Build and Revitalize Brands. Checked 9 Nov 2026.
  19. Ad Age. Best Agencies: 2023 A-List Awards. Checked 9 Nov 2026.
  20. Ad Age. Best Agencies: 2026 A-List Awards. Checked 9 Nov 2026.
  21. Lippincott. Lippincott completes acquisition of Athletics (press release, November 2, 2026). Checked 9 Nov 2026.
  22. Lippincott. Our Work. Checked 9 Nov 2026.
  23. D&AD. Collins: D&AD company profile and rankings. Checked 9 Nov 2026.
  24. Omnicom Group. Omnicom Branding (capability page and leadership). Checked 9 Nov 2026.
  25. Wolff Olins. Privacy Notice. Checked 9 Nov 2026.
  26. Wolff Olins. Unafraid to flip the script (Bovis, London 2012, GE). Checked 9 Nov 2026.
  27. Wolff Olins. The Met: bringing art to everyone (case study). Checked 9 Nov 2026.
  28. Wolff Olins. TikTok (case study). Checked 9 Nov 2026.
  29. Wolff Olins. Instacart: from grocery app to delivery leader (case study). Checked 9 Nov 2026.
  30. Wolff Olins. Lloyds: a next step forward (case study). Checked 9 Nov 2026.
  31. Wolff Olins. Work (published case studies). Checked 9 Nov 2026.
  32. Omnicom. Omnicom Announces Strategy and Executive Leadership Following Acquisition of Interpublic. Checked 9 Nov 2026.
  33. Interbrand. Our Work | Global Brand Consulting Projects | Interbrand. Checked 9 Nov 2026.
  34. Omnicom. Omnicom Announces Strategy and Executive Leadership Following Acquisition of Interpublic. Checked 9 Nov 2026.
  35. Siegel+Gale. The NBA Logo Story | Siegel+Gale. Checked 9 Nov 2026.
  36. Siegel+Gale. Novartis Brand | Siegel+Gale Branding Case Study. Checked 9 Nov 2026.
  37. Siegel+Gale. Wells Fargo Brand Strategy and Symbol | Case Study. Checked 9 Nov 2026.
  38. Siegel+Gale. Work - Siegel+Gale. Checked 9 Nov 2026.
  39. Siegel+Gale. Global Brand Strategy Consulting and Design Agency | Siegel+Gale. Checked 9 Nov 2026.
  40. Transform magazine. Transform magazine: 2026 Transform Awards Europe - Past winners. Checked 9 Nov 2026.
  41. WPP. Landor | WPP. Checked 9 Nov 2026.