Best Brand Design Agency

Wolff Olins vs COLLINS

Both rebuild strategy and identity together. Ownership, awards and access differ.

Updated By the Best Brand Design Agency deskHow we scoreDisclosure

This guide is free, and no agency pays to be listed, ranked or linked. How the site is funded.

Short answer

COLLINS ranks #1 at 8.2 and Wolff Olins #5 at 7.8. COLLINS leads on recognition: seven Ad Age agency-of-the-year titles since 2019 14 15 16 17 18, while Wolff Olins' D&AD design agency rank slid from 19th in 2023 to 58th in 2025 9 8.

Pick Wolff Olins if
you lead a large organization at a turning point, such as an IPO or a new venture, and want culture and employer brand in the same program 19 20.
Pick COLLINS if
you want a firm D&AD lists as independent, with programs from Brand Creation to Exit (IPO/Sale) 2 21.
Wolff Olins and COLLINS compared
Wolff OlinsCOLLINS
Our score7.88.2
OwnerOmnicom Group1Independent, per D&AD's 2023 Independent Agency table2
Founded1965, in London320074
OfficesLondon, New York, San Francisco and Los Angeles5New York and San Francisco4
People named on its site53 staff with job titles644 people with titles7
D&AD design agency ranking19th in 2023, 31st in 2024, 58th in 2025 8928th in 2023, 100th in 20252
Notable workUber, TikTok, The Met, London 2012 1011Spotify, Twitch, Mailchimp, Dropbox12
How to startEmail a named new-business lead for London or the US offices5Email [email protected]13
Published minimum budgetNot published5Not published13

Scores by criterion

Wolff Olins

Score breakdown for Wolff Olins
Body of work 30%9.0
Recognition 20%7.0
Strategy depth 15%9.0
Access and fit 15%6.0
Range of delivery 10%8.0
Transparency 10%6.5

COLLINS

Score breakdown for COLLINS
Body of work 30%9.0
Recognition 20%9.0
Strategy depth 15%9.0
Access and fit 15%5.5
Range of delivery 10%8.5
Transparency 10%7.0

Visit Wolff Olins (opens the Wolff Olins website)Visit COLLINS (opens the COLLINS website)

Questions people ask

Who owns Wolff Olins?

Omnicom Group. Omnicom lists Wolff Olins in its branding unit, and Wolff Olins' privacy notice, which names its UK company as Wolff Olins Limited, says it shares data with other Omnicom Group companies 22 1.

Did Wolff Olins design the London 2012 logo?

Yes. Wolff Olins designed the London 2012 Olympic symbol 10.

Sources

  1. Wolff Olins. Privacy Notice. Checked 9 Nov 2026.
  2. D&AD. Collins: D&AD company profile and rankings. Checked 9 Nov 2026.
  3. Wolff Olins. Wolff Olins listed number 15 on Ad Age's Best Places to Work 2024. Checked 9 Nov 2026.
  4. COLLINS (company page on LinkedIn). COLLINS | LinkedIn. Checked 9 Nov 2026.
  5. Wolff Olins. Contact (offices and new business). Checked 9 Nov 2026.
  6. Wolff Olins. What we do (services and team). Checked 9 Nov 2026.
  7. COLLINS. Team | COLLINS. Checked 9 Nov 2026.
  8. D&AD. Wolff Olins (United Kingdom): D&AD company profile and rankings. Checked 9 Nov 2026.
  9. D&AD. Wolff Olins: D&AD company profile and rankings. Checked 9 Nov 2026.
  10. Wolff Olins. Unafraid to flip the script (Bovis, London 2012, GE). Checked 9 Nov 2026.
  11. Wolff Olins. Work (published case studies). Checked 9 Nov 2026.
  12. COLLINS. Case Studies | COLLINS. Checked 9 Nov 2026.
  13. COLLINS. COLLINS. Checked 9 Nov 2026.
  14. Ad Age. A-List 2021 Best Design Agency: Collins. Checked 9 Nov 2026.
  15. Ad Age. Best Agencies: 2023 A-List Awards. Checked 9 Nov 2026.
  16. Ad Age. Best Agencies: 2024 A-List Awards. Checked 9 Nov 2026.
  17. Ad Age. Best Agencies: 2025 A-List Awards. Checked 9 Nov 2026.
  18. Ad Age. Best Agencies: 2026 A-List Awards. Checked 9 Nov 2026.
  19. Wolff Olins. The Wolff Olins way: creating transformative brands that move the world forward. Checked 9 Nov 2026.
  20. Wolff Olins. Uber: from app to mobility company (case study). Checked 9 Nov 2026.
  21. COLLINS. Programs | COLLINS. Checked 9 Nov 2026.
  22. Omnicom Group. Omnicom Branding (capability page and leadership). Checked 9 Nov 2026.