Picked for marks that last, custom type and identity systems, from the agencies' own case studies.
This guide is free, and no agency pays to be listed, ranked or linked. How the site is funded.
The best agency for logo and identity design is Chermayeff & Geismar & Haviv: it designed the Chase octagon, in use since 1961, redrew the NBC peacock, and says all principals take part in every project 1 2 16. Pentagram is the pick when the mark has to grow into a full system, as it did for Mastercard 5.
Pick Best for a mark that lasts
The Chase octagon since 1961, the NBC peacock and Mobil's full corporate identity 1 2 3.
Price No published prices or minimum budget; new work starts with an email to [email protected] or a call to the New York studio 4.
Full review of Chermayeff & Geismar & HavivVisit Chermayeff & Geismar & Haviv (opens the Chermayeff & Geismar & Haviv website)
Pick Best for a mark plus a full system
The Mastercard identity, with an archive of 2,000+ projects since 1972 5 6.
Price No published prices or minimum budget; new-business inquiries go by email to one of four offices 7.
Full review of PentagramVisit Pentagram (opens the Pentagram website)
Pick Best for wordmarks and custom type
Redrew Instagram's wordmark in 2026 and launched its own type foundry, CC Type, the same year 8 9.
Price No prices or minimum budget published; projects start by email or phone to one of seven listed studio contacts 10.
Pick Best for type-led systems
Three of its identities, including Visa, appear in Taschen's The Elements of Brand Design 11.
Price No published prices; the contact form asks for your estimated budget and launch date 12, and its Clutch profile lists a $50,000+ minimum project size 13.
Pick Best for custom type in entertainment
Created Iron & Glass, the original typeface for Arcane 14.
Price No prices or minimum budget published; projects start by email to [email protected] 15.
Full review of COLLINSVisit COLLINS (opens the COLLINS website)
| Agency | Founded | Based in | Notable work |
|---|---|---|---|
| Chermayeff & Geismar & Haviv | 195716 | New York (one studio)4 | Chase, NBC 2, Mobil 3, National Geographic 17, Warner Bros. 18, US Open 19, America250 201 |
| Pentagram | 197221 | New York, London, Austin and Berlin7 | Mastercard, Pfizer 22, Guggenheim 23, Reddit 24, Fisher-Price 25, The Public Theater 265 |
| Koto | 2015 (UK company incorporated November 2014 27)28 | London; studios in Los Angeles, New York, Berlin and Sydney 2928 | Amazon, Instagram wordmark 8, WhatsApp 30, Call of Duty 31, Microsoft Copilot+PC 32, Tripadvisor 3334 |
| Mucho | 200235 | Barcelona and San Francisco12 | Visa, CD PROJEKT RED 36, MACBA 37, José Andrés Group 38, Puig Women's America's Cup 39, Alianza 4041 |
| COLLINS | 200742 | New York, with an office in San Francisco42 | Spotify, Twitch, Mailchimp, Dropbox, Arcane43 |
Chermayeff & Geismar & Haviv. The firm says Chase has used the blue octagon it designed since 1961 1.
Koto made the first update to Amazon's logo in over 20 years, in an 18-month project across 15 markets and more than 50 sub-brands 34.
See the full ranking: Best brand design agency in 2026: 14 agencies ranked