Picked for software clients, web and product delivery, and a price you can see before the first call.
This guide is free, and no agency pays to be listed, ranked or linked. How the site is funded.
The best brand design agency for B2B SaaS is Focus Lab: B2B branding is all it does, it publishes rates from $15,000 a month, and its rebrands include Marketo, Braze and Salesloft 1 18 19 20. Koto and COLLINS fit software companies that need an identity built for a consumer audience as well.
Pick Best overall for B2B software
Published rates and 74 case studies, mostly for B2B technology companies 1 2.
Price Published: branding from $15,000 a month, full rebrands from $25,000 a month, retainers from $5,000 a month 1.
Full review of Focus LabVisit Focus Lab (opens the Focus Lab website)
Pick Best for platform-scale tech brands
Long-term partnerships with Microsoft and Google since 2023, and Instagram's redrawn wordmark 3 4 5.
Price No prices or minimum budget published; projects start by email or phone to one of seven listed studio contacts 6.
Pick Best for software rebrands led by strategy
Case studies for Mailchimp, Dropbox and Figma 7 8 9.
Price No prices or minimum budget published; projects start by email to [email protected] 10.
Full review of COLLINSVisit COLLINS (opens the COLLINS website)
Pick Best for brand plus product UX
Lists brand strategy through backend development as its own services, and 10 of the 11 projects under its Branding filter are tech, fintech or crypto 11 12.
Price No prices on its site: Clay charges a blended rate and proposes time and materials, fixed fee or a retainer after discovery calls 13; its Clutch profile lists a $50,000+ minimum project size 14.
Pick Best for a B2B launch brand
Created the Ramp brand 15, and 56 of its 62 case studies are tagged Brand Strategy 16.
Price No published prices or minimum budget; projects start with an inquiry form that asks your business stage and project scope 17.
Full review of Red AntlerVisit Red Antler (opens the Red Antler website)
| Agency | Published minimum | Based in | Notable work |
|---|---|---|---|
| Focus Lab | From $15,000 a month; about $15,000 to $50,000 for a startup project 211 | Remote, USA; LinkedIn lists Savannah, GA 2223 | Marketo, Braze 19, Salesloft 20, Frame.io 24, LaunchDarkly 25, Zuora 26, Contentstack 2718 |
| Koto | Not published6 | London; studios in Los Angeles, New York, Berlin and Sydney 2829 | Amazon, Instagram wordmark 5, WhatsApp 30, Call of Duty 31, Microsoft Copilot+PC 32, Tripadvisor 3334 |
| COLLINS | Not published10 | New York, with an office in San Francisco35 | Spotify, Twitch, Mailchimp, Dropbox, Arcane36 |
| Clay | $50,000+ minimum (Clutch profile)14 | San Francisco; remote-first, with offices in New York, Austin, Denver, Lisbon and Belgrade 3738 | Sky (MakerDAO rebrand), Quicken Simplifi 12, Interos 39, Terragraph for Meta 40, Uber branding and marketing assets 4142 |
| Red Antler | Not published17 | New York, NY (160 Varick St) 4344 | Allbirds, Casper 45, Hinge 46, Ramp 15, AllTrails 47, Archer 4849 |
See the full ranking: Best brand design agency in 2026: 14 agencies ranked